Precision Automation® Co., Inc. began doing business as pāco manufacturing® in October of 2006, according to an announcement by Glen A. Morris, President of the Clarksville, Indiana company. There is no change in ownership or management, and the official name of the company remains Precision Automation® Co.,Inc. The decision to do business on a daily basis under the new name is just one action item resulting from a lengthy strategic planning process undertaken by management and staff to better position the company for the future.
“Automation is a limiting term,” observed Morris. “Most of our customers and prospective customers are manufacturers, and we want to make sure they view our company on that broader platform, especially with our contract manufacturing capabilities.” The consensus among those involved in the planning process was that the previous name has become too closely associated with high-end automation, close tolerance parts and so on, to the exclusion of the plant’s other capabilities.
Founded over fifty years ago, the company changed its name in 1970 from Precision Parts to Precision Automation® Co., Inc. That earlier change, too, was a reflection of how the company had expanded its services and capabilities over the years. The new change to pāco manufacturing® will help position the Indiana facility to once again target a wider manufacturing base.
“We’ve changed a great deal over the years,” noted Morris, “and have begun to develop brands in specific niches; have increased our contract manufacturing capabilities, while we continue to offer design, engineering and implementation capabilities as well. We’re emphasizing the concept of being the ‘one source’ for a company’s manufacturing and assembly requirements, focusing our attention more intently on our core business of contract machining and fabrication, from prototype to production.”
The name change will also enable the Clarksville facility to foster an image which compliments but differentiates itself from the original plant in Cherry Hill, New Jersey, which will continue to operate under the Precision Automation® name. The strategic focus of the two plants has diverged somewhat over the years, even with their shared 53-year history, and the new name will aid the Clarksville plant in strengthening its own unique identity.
The name change is one component of an overall strategic plan to better position pāco manufacturing® in enhancing and deepening its existing customer relationships while broadening its customer base through an increased market-wide awareness of all it has to offer.